Privacy statement

When collecting and processing your personal data, Redsports.be is committed to protecting and respecting your privacy.

This Privacy Policy provides you with information about the basis on which any personal data we collect from you or that you provide to us will be processed by us when you are a visitor to our website ("Site"). This Privacy Policy should be read in conjunction with our Site. This Privacy Policy applies to websites operated by Redsports.be ("we", "us" and "our") such as www.ladbrokes.live. Please read the following carefully to understand our views and practices regarding your personal data and how we will treat it.

  1. Who collects your data?

Redsports.be, whose registered office is located Chaussée de Wavre 1100/3, 1160 Auderghem, and registered with the ECB under number 0685.975.882, collects your data as data controller (i.e. it determines the purposes and means of processing the personal data collected).

  1. What data is collected? 

The personal data collected are : 

  • information about you that you provide to us by filling in forms on our site / in person (account creation form, service subscription form, game or competition entry form...), or by corresponding with us by telephone, face-to-face, e-mail or otherwise for any reason whatsoever. Such information may include, in particular: 
    • your identity (surname, first name, date of birth, sex...) ; 
    • your contact details (address, e-mail address, telephone number, etc.); 
    • your login details (username and password) ; 
    • recording of telephone calls and any correspondence or communication with us; 
    • any comments you may have; 


  • information that we collect automatically each time you visit our site: 
    • technical information, including the Internet Protocol (IP) address used to connect your computer to the Internet, MAC addresses, traffic data, location data, your login information, browser type and version, time zone setting, browser plug-in types and versions, operating system and platform, and cookies collected in accordance with our cookie policy ; 
    • details of your visits to our sites, details of your personal attributes, preferences and habits when using our services; we will use this information to (a) create a profile of you in order to fulfil our regulatory and legal obligations; (b) create a profile for you in order to improve your user experience with us. If you do not wish to be profiled in this way (under (b)), please contact us at privacy@ladbrokes.live. 
    • information about your visit to our site, including full URLs (Uniform Resource Locators), the flow of clicks to, through and from our site (including date and time), the services you consulted or searched for, your behavior on the site and (where applicable) details of order fulfillment and other site activity, page response times, download errors, the duration of visits to certain pages, page interaction information (such as scrolling, clicks and mouse-overs) and methods used to leave the page and any telephone number used to call us;


  • information we receive from other sources: from online suppliers, from service providers who refer you to our sites or services, from user lists lawfully acquired from third-party suppliers and from other third parties who work with us in connection with our sites or services. Third-party service providers may without limitation be appointed to provide technical support, process your transactions and maintain your accounts or to conduct promotions or marketing campaigns. We may have access to all personal information provided to these third-party suppliers, service providers and e-commerce services.


  1. What are the purposes for which data is collected and what are the grounds for lawful processing?  

Regulation (EU) 2016/679 on the protection of individuals with regard to the processing of personal data and on the free movement of such data ("General Data Protection Regulation" or "GDPR") requires any processing to be based on one of the six grounds of legitimacy it lists: the consent of the data subject, necessity for the performance of a contract concluded with the data subject or for pre-contractual measures taken at the data subject's request, a legal obligation, safeguarding the vital interest of a natural person, a public interest mission or the legitimate interest of the data controller. 

The table below summarizes the purposes for which we use your data and the lawfulness basis associated with each purpose: 

Purpose 

Explanation 

Basis of lawfulness

Supply of products and services requested by you

We use your data to fulfil our obligations arising from any contract entered into between you and us and to provide you with the information, products and services you request from us, or to enable you to participate in the interactive features of our site where you choose to do so (for example to enable you to use the website and forum). This may include sending you a welcome e-mail to verify your account when you register on the site and sending you other e-mails to provide you with services, products, contests or promotions, including in connection with account management or system maintenance. We may also inform you of changes to our services and/or products or to provide you with user support. If you do not provide the personal information required for registration and the financial information that may be required to complete a transaction, or if you object to such processing / exercise your right of deletion, this may unfortunately mean that we are unable to provide you with our services.

Contract performance

Site optimization 

We use your data to ensure that the content of the site is presented in the most effective way for you and your computer, and to improve your experience on the site in order to guarantee you a personalized and constantly improving user service. We also use it to administer our site and for internal operations, including troubleshooting, data analysis, testing, research, statistics and surveys.

Legitimate interest

Direct marketing for similar products and services

We use your data to provide you with marketing information about services or products we offer that are identical or similar to those you have already purchased or subscribed to. These messages may be sent to you via various channels (e-mail, text messages, telephone calls, direct mail, inbox messages, push notifications). We also use them to provide (directly or indirectly via third parties) effective, personalized marketing materials and content, and to help us improve and optimize advertising, marketing materials and content, our services and sites. We offer easy ways to stop our marketing and you can unsubscribe at any time.

Legitimate interest

Direct marketing for other products and services

With your consent, we use your data to provide you with marketing information about services or products that are not similar to those you have already purchased or subscribed to and/or that are marketed by Redsports.be partner companies. In this context, we may also match data relating to your use of our site and services with your use of certain third-party services. If you are not one of our users but have given us your consent to use your details for marketing purposes, we may also contact you about our site, services and offers. If you have confirmed that you would like to hear about another party's goods and services, we will use your details to contact you with marketing information about that party's goods and services. If you have confirmed that you would like to hear directly from a third party (including other members of our group) about that party's goods and services, we will share your details with that third party so that they can contact you about their goods and services. In each of the above cases, you have the right to withdraw your consent at any time.

Consent

Marketing optimization

We use your data to measure, understand or monitor the effectiveness of advertising, promotions, marketing materials and content and any joint initiatives with our affiliates, suppliers, partners, subcontractors and other selected third parties.

Legitimate interest

Security

We use your data as part of our efforts to keep our site secure and safe and to prevent and combat any illegal or fraudulent activity, as well as generally to protect the rights, property or safety of ourselves, our staff, our users or others.

Legitimate interest

Litigation management

We use your data to defend our interests in a (pre-)litigation context. 

Legitimate interest


  1. To whom is the data transferred?

For the purposes detailed above, we may disclose your personal information to : 

  • any member of the group to which Redsports.be belongs, which means our subsidiaries, our ultimate holding company and its subsidiaries as defined in article 1:15 of the Companies and Associations Code.
  • our business partners, suppliers and subcontractors for the performance of any contract we enter into with them (e.g. analytics and search engine providers who assist us in improving and optimizing our site) or you ;
  • our affiliates and selected third parties where you have not / no longer wish to receive marketing from us / from third parties, in which case we may share suppression lists with our affiliates and selected third parties to ensure that you do not receive unsolicited marketing;
  • selected third parties so that they may contact you with details of the services they provide, where you have expressly consented to the disclosure of your personal data for these purposes;
  • ISPs (Internet Service Providers) and appropriate agencies for the purpose of investigating and protecting against criminal, fraudulent or suspicious activity or if we have reason to believe that you have engaged in such activity, as well as our legal counsel, the courts, applicable independent arbitration services for the purpose of investigating any actual or suspected criminal activity or other regulatory or legal matters, etc.
  • to any (potential) buyer or seller where we are considering the purchase or sale of a business or assets; 
  • to any third party to whom we may be legally obliged to transfer your data. 


  1. How long is the data stored?

As a general rule, personal data will only be kept for as long as is necessary to achieve the purposes identified above, extended if necessary by the period corresponding to the statute of limitations of any action that the data subject may bring against us. In most cases, this means that your information will be deleted 10 years after the date of our last positive interaction with you.

If an account has been created, data will no longer be used for marketing purposes after 24 months of inactivity. 

In the event of an appeal, this period will be extended for as long as necessary to defend our interests.

  1. What are your rights?

As a data subject, you have various rights in relation to your Personal Data. However, we may take reasonable steps to verify your identity before acting on your request. Your rights are as follows:

  • Right to information - We are committed to providing you with all information relating to the processing of your personal data through this Privacy Statement. 


  • Right of access - You have the right to request access to and receive details of the personal data we hold about you, and to obtain a copy of that data.


  • Right of rectification - If the personal data we hold about you is inaccurate or incomplete, you have the right to ask us to update or rectify it.

 

  • Right to be forgotten - In certain circumstances (e.g. when personal data is no longer necessary for the purposes for which it was collected, or when you withdraw your consent if we use your personal data on the basis of your consent, or when you object to the way we process your data), you have the right to ask us to delete it. 


  • Right to restrict processing - In certain specific cases, you have the right to ask us to restrict the way we process your personal data (e.g. where you dispute the accuracy of personal data, we will have to restrict processing while it verifies its accuracy). This means that we will only be authorized to store the data but not to process it.


  • Right to data portability - This right only applies to personal data that you have provided to us and where processing is based on your consent or on the performance of a contract where processing is carried out by automated means. We will provide you with your personal data in a structured, commonly used and machine-readable format so that we can pass it on to another data controller, or we will pass it on directly to a third party of your choice if this is technically possible.


  • Right to object - In addition, you have the right to object to the processing of your personal data, on grounds relating to your particular situation, if the processing is based on our legitimate interest or on a public interest. We will cease processing your personal data unless we can demonstrate compelling legitimate grounds for the processing that outweigh your interests or rights, or for the establishment, exercise or defense of legal claims.


  • Profiling rights - You have the right not to be subject to a decision based solely on automated processing, including profiling, which produces legal effects concerning you or similarly affects you in a significant way.


  • Right to withdraw consent - Where your consent was required for the collection or use of your personal data, you have the right to withdraw your consent at any time. However, such withdrawal does not affect any processing previously carried out on the basis of your consent.


  • Right to complain - If you have any concerns about our processing of your personal data, if you consider that the processing of your personal data breaches this Privacy Statement or the GDPR, or if you are dissatisfied with our handling of any request from you concerning your rights, you have the right to lodge a complaint with a supervisory authority (in Belgium: Data Protection Authority https://www.autoriteprotectiondonnees.be/). For further information, please contact your local data protection authority.


  1. How can I avoid targeted advertising on social networks?

If you have a user account with Redsports.be, if you have shown interest in our activities or simply if you have shown interest on the Internet in certain themes (e.g. sporting events), it is possible that targeted advertising will appear on your social networks. If you don't want to see this type of advertising, it's very easy to adjust your account settings on these social networks. Below are links explaining how to do this for the main social networks:



  1. For all other questions  

For any other questions or to exercise your rights, please contact privacy@ladbrokes.live

  1. Changes to this Privacy Policy

Any changes to this privacy policy in the future will be posted on this page and, where appropriate, notified to you by e-mail. Please check back frequently for any updates or changes to this Privacy Policy. This policy was last reviewed and updated: October 15, 2024

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